# Create subscriptions

As a provider on Veriam, you can manually create a subscription for one of your customer accounts. This is especially useful in sales-led business structures, allowing you to offer custom plans for specific accounts and set up subscriptions on their behalf.

**To create a new subscription:**

1. **Navigate to the** [**Veriam App**](https://admin.myveriam.com)**.**
2. **Go to** *Subscriptions > New Subscription.*
3. **Select the customer account** for the subscription (or create a new account if it doesn’t already exist).
4. **Choose the applicable plan** (or create a new plan—make sure to publish it first to enable subscription creation!).
5. **Confirm the subscription details.**

**Activation Scenarios:**

* **Immediately Active:**
  * If the pricing model is free *and* there are no legal documents required, the subscription becomes immediately active and accessible to the customer.
  * Account administrators will receive an email notification about the new subscription.
* **Pending Activation:**
  * If the pricing model isn’t free *and/or* there are legal documents that must be signed, the subscription remains pending until an account administrator completes these actions.
  * Administrators will receive an email prompting them to complete the payment or agree to the legal terms.
  * Once completed, the subscription is activated and ready for use.


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